Privacy Policy

Last Updated: 4th March 2025

 

NOTE: TRADIE is operated by TRADIE – Where Tradesmen Thrive Ltd, a company registered in the United Kingdom under company number 14817404. For the purposes of this policy, we will be referred to as “TRADIE,” “we,” “us,” or “our.” All references to TRADIE throughout this policy shall include TRADIE – Where Tradesmen Thrive Ltd.

 

1. Overview

TRADIE respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://t-r-a-d-i-e.com/, use our free mobile application TRADIE (“the App”), available globally, or otherwise interact with us as described further in our Terms of Service, including through electronic messages to TRADIE.

Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the App or our website (collectively, “the Platform”). By accessing or using the Platform, you agree and consent to this Privacy Policy.

TRADIE may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.

This Privacy Policy is subject to and governed by the TRADIE Terms of Service, available at https://t-r-a-d-i-e.com/app-terms-of-service/

 

2. The Types of Information That TRADIE Collects About You and How TRADIE Collects Information About You

TRADIE may collect two types of information from you when you use the Platform: Personal Information and Non-Personal Information (collectively “Information”).

  • “Personal Information” refers to data by which you may be personally identified, such as name, email address, telephone number, trade profession, or location data.
  • “Non-Personal Information” means data that is about you but does not identify you specifically, such as anonymised usage statistics or device information. If you browse our Platform without providing Personal Information, we may gather and store Non-Personal Information about your visit.

We collect Information:

  • Directly from you when you provide it to us. When you download the App, create an account, contact us, or request support, we may ask for details like your name, email address, phone number, trade profession, or other contact information to fulfill your request or provide services. If you submit Personal Information about other people to us (e.g., referrals), you are responsible for ensuring you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (e.g., by obtaining their consent).
  • From third parties. We may obtain information through partners, vendors, or social media platforms worldwide, such as advertising networks, data providers, or trade-related organisations. These parties may be located in any region where we offer the App. We take steps to ensure this information is collected with your consent or that these parties are legally permitted to share it with us.

 

3. How TRADIE Uses Personal Information It Collects About You and the Purposes for the Collection and Use

We use Personal Information that we collect about you or that you provide to us for the following purposes:

  • For Functionality and Development of the Platform. We use information to provide, offer, and personalise the App and related services globally. For example, your IP address may be used for connectivity, usage tracking, security, or diagnostics. We also use data for analysis to test, improve, or develop new features. Some features may leverage artificial intelligence tools to enhance functionality, but we do NOT retain Personal Information to train generalised AI or machine learning models.
  • For Customer Support and Platform Updates. We use information to provide updates, ensure the App functions correctly, and offer support to users worldwide. Automatic updates may check your device for necessary file refreshes to maintain security and features.
  • For Business Operations. We use information for accounting, auditing, fraud prevention, and fulfilling legal or contractual obligations across jurisdictions. We may also use it to contact you about TRADIE services, in line with your preferences.
  • To Communicate. We use your contact details to send messages, respond to inquiries, provide alerts (e.g., security updates or policy changes), or send informational content like newsletters, based on your communication preferences and applicable local laws.
  • For Advertising and Marketing. We may use Personal Information to deliver personalised content or study campaign effectiveness globally. You can adjust location-sharing settings on your device, but denying this may limit personalised services.
  • For Statistical Purposes to Improve the Platform. We compile anonymised usage statistics to understand user needs and enhance the Platform experience worldwide.

LEGAL BASIS FOR OUR USE (APPLICABLE TO ALL USERS): Our legal basis for collecting and using Personal Information depends on your location and the context:

  • Where we have your consent;
  • Where it’s necessary to perform a contract with you;
  • Where we have a legal obligation; or
  • Where it’s in our legitimate interests (e.g., improving services, preventing fraud), provided your rights don’t override these interests.

For EEA and UK users, this aligns with GDPR and UK GDPR. For other regions, we comply with local laws (e.g., CCPA in California, PIPEDA in Canada). We will clarify when information is mandatory and the consequences of not providing it. TRADIE – Where Tradesmen Thrive Ltd is the Data Controller for Personal Information collected via the Platform globally, unless stated otherwise.

RETENTION OF YOUR PERSONAL INFORMATION: We retain Personal Information only as long as necessary for the purposes outlined here, including compliance with legal or reporting requirements in any jurisdiction where the App is used. Retention periods depend on the data’s nature, purpose, and applicable laws. You may request deletion (see “YOUR LEGAL RIGHTS” below). We may anonymise data for research or statistics, using it indefinitely without further notice.

 

4. How TRADIE Protects Your Information

The Platform employs reasonable administrative, technical, and organisational security measures to protect your Personal Information against loss, destruction, or unauthorised access, alteration, use, or disclosure, regardless of where you are located. We require our suppliers to apply similar protections. However, no system is 100% secure. If you suspect a security issue (e.g., a compromised account), contact us immediately at https://t-r-a-d-i-e.com/support.

 

5. When TRADIE Shares Your Information

We may share your Personal Information with:

  • Affiliates and Subsidiaries. For purposes consistent with this Privacy Policy.
  • Suppliers. Authorised vendors worldwide (e.g., for hosting, analytics, or support) access Personal Information under strict confidentiality terms.
  • Partners. We may collaborate with third parties globally for promotions or joint services, sharing information only with a lawful basis and additional notices where applicable.
  • For Advertising and Marketing. We share data with partners to deliver personalised ads, respecting your preferences and local laws. You can adjust device settings to limit location sharing.
  • For Social Networks and Third-Party Services. If you connect social profiles (e.g., LinkedIn) to the App, information is shared under those platforms’ policies, applicable globally.
  • Sales, Mergers & Acquisitions. Personal Information may be disclosed in corporate transactions (e.g., mergers).
  • With Your Consent. We may share information with others if you consent, per local laws.

We do NOT share your phone number or opt-in consent with third parties without your express written consent. We may share anonymised data with suppliers for analysis or development. TRADIE does not sell Personal Information for monetary compensation.

 

6. Information From Children

We do not knowingly collect Information from children under 16 (or under 13 in the U.S., per COPPA). If we discover such data, we will delete it promptly. If you are under the applicable age in your jurisdiction, do not provide Information to TRADIE. Contact us at https://t-r-a-d-i-e.com/support if you believe we have child data.

 

7. Links to Other Websites and Services

We are not responsible for third-party websites or services linked to the Platform, regardless of your location. This Privacy Policy does not cover their practices, including those of social media platforms or app providers (e.g., Google, Apple).

 

8. Do Not Track

The Platform does not currently respond to “Do Not Track” (DNT) signals, consistent with global practices.

 

9. YOUR LEGAL RIGHTS

TRADIE respects your rights over your Personal Information, which vary by location:

  • All Users: You may request access, correction, or deletion of your Personal Information, or manage marketing preferences, by contacting us at https://t-r-a-d-i-e.com/support.
  • EEA, UK, and Switzerland Users: Under GDPR, UK GDPR, or nFADP, you may object to processing, restrict it, or request portability. Withdraw consent anytime via https://t-r-a-d-i-e.com/support.
  • U.S. Users: Under state laws (e.g., CCPA, CPA, CTDPA, UCPA, VCDPA), you may have rights to opt-out of targeted advertising, request deletion, or limit sensitive data use. See state-specific sections below.
  • Canadian Users: Under PIPEDA, you may access or correct your data.
  • Australian Users: Under the Privacy Act, you may request access or correction.

We may retain some data for legal purposes. For complaints, contact your local data protection authority.

 

10. European Privacy Rights

If you are in the EEA, UK, or Switzerland, under GDPR, UK GDPR, or nFADP, you may:

  • Request access, correction, or deletion of your Personal Information;
  • Object to or restrict processing, or request data portability;
  • Withdraw consent (without affecting prior processing).

Contact us at https://t-r-a-d-i-e.com/support. For unresolved issues, contact your local authority or JAMS (https://www.jamsadr.com/eu-us-data-privacy-framework) under the DPF frameworks.

 

11. U.S. Privacy Rights

For U.S. residents, additional rights may apply under state laws (e.g., CCPA, CPA, CTDPA, UCPA, VCDPA), including:

  • Access, correction, or deletion of Personal Information;
  • Opt-out of targeted advertising or sensitive data use.

Contact us at https://t-r-a-d-i-e.com/support. We do not “sell” Personal Information but may “share” it for advertising (opt-out available). We may retain data as permitted by law. Appeal denials via the support link.

 

12. International Compliance

Based in the UK, we may transfer Personal Information globally to affiliates, partners, or servers (e.g., in the U.S.), ensuring compliance with applicable laws. For EEA, UK, or Swiss data, we adhere to the EU-U.S. DPF, UK Extension, and Swiss-U.S. DPF. For other regions, we use safeguards like Standard Contractual Clauses where required. The UK Information Commissioner’s Office oversees our compliance.

 

13. Data Privacy Framework

TRADIE – Where Tradesmen Thrive Ltd complies with the EU-U.S. DPF, UK Extension, and Swiss-U.S. DPF, as set forth by the U.S. Department of Commerce. We’ve certified adherence to DPF Principles for data from the EU, UK, and Switzerland. Visit https://www.dataprivacyframework.gov/ for details.

 

14. How to Contact Us

For questions, requests, or concerns about this Privacy Policy or your Personal Information, please visit https://t-r-a-d-i-e.com/support or contact us at:
Email: support@t-r-a-d-i-e.com
Address: TRADIE – Where Tradesmen Thrive Ltd, 10 Dolphin Centre, Poole, Dorset, England, BH15 1SR